In 2006, I founded a SaaS company called PipelineCRM. I ran it for sixteen years, grew it past $7M ARR, and sold it in 2022.
For five of those years, we operated on EOS — the Entrepreneurial Operating System. Loved the framework. Hated the tools.
Every Monday morning, our COO would chase eight metric owners for their numbers. Half were missing. The CFO would update the rest at midnight. We'd sit down at 10am for our L10 meeting, pull up a scorecard with stale data, debate what was actually happening in the business, and commit to "actions" that nobody remembered by the next Monday.
So we built our own. We spent thirty-five percent of an engineer's time, for more than ten years, building a custom data warehouse so we could see our own numbers weekly. Thirty-five percent of an engineer, for a decade.
When I sold PipelineCRM, I went looking for the product I'd needed the whole time. I figured someone must have built it. Ninety.io and Bloom Growth had the EOS terminology nailed, but they were still spreadsheet apps — every number was typed in by hand. They graded one cell red, but they didn't tell you why. They didn't connect your follow-up action to next week's number. They didn't read your Stripe account or your HubSpot or your Linear board. They just gave you a fancier place to type the numbers in.
So in February 2026, I started building Upbeat. It's the weekly operating system I wish I'd had for sixteen years. It pulls your numbers automatically from the tools you already use, grades the week, drafts the diagnosis, helps your team commit to action, and follows up next Monday to see if the fix worked.
I'm starting small. Ten design partners at $99/month for the whole company, locked for twelve months. Founders who want to shape the product alongside me. If you've ever sat in a Monday meeting wishing somebody had already done the work — that's the product I'm building.
If you want to talk: nick@upbeat.team.